Ever have Artesano Bread? It’s good AF. I buy it. It’s thick and fluffy and just straight up better than everything else on the bread shelf. It makes every bite better. But the brand itself, it was in need of an overhaul. So we gave it one. We started by envisioning the most delicious, desirable sandwiches ever. Melty golden grilled cheese, juicy, drippy chicken sandwiches… that’s the sort of thing Artesano is all about, and that’s the foundation for the new brand campaign: We’re Made for This. To bring it to life, we wondered, “what if we gave our appetites a voice, what would they say?”
Smash that play button for the answer.
When it came to music, we recorded and tested a wide array of styles inspired by the likes of Charli XCX, Dua Lipa, Daft Punk, Jock Jams, Barry White and many others… all tested highly, but the smooth, sexy love song for your sandwich need up on top. Regardless, checked all out out… Brat 360 and 69 Boys are original beats, and all are performed and mixed by my good friend Thomas Nguyen AKA Scott Moon. Google him on the YouTube.
“We’re Made For This” completely revamped the Artesano Vibe… as one client put it, “you guys made bread cool.” Of course we recreated the entire Brand Book, which involved a complete redo of font, photography, brand color, the works.. In addition to the work above, you’ll find an assortment of in-store, out-of-store, print, social and promo work.
it’s bread. but sexy.
What did Matt do?
I came up with “We’re Made For This.”
I wrote the manifesto, presented and sold it in
Created voice and wrote all headlines
OLV: Envisioned the spot
Wrote the Lyrics
Directed the music across all 5 versions