MASTER YOUR MOVIE NIGHT
WITH REESE’S, TWIZZLERS and OLAF???
Well, kinda. We couldn’t afford Disney Animators and stuff, so we got the next best thing at a FRACTION of the price: The voice of Olaf, JOSH GAD. If you got kids, this dude’s lovable, goofy vibe has been the soundtrack of your living room—so when it comes to movie snacks and treats, the people should listen.
And so they did!
This program killed.
Disclaimer: I didn’t produce the spot below… the client took it in house after we (me) wrote it. Cool, whatevs. Their money. That said, Master Your Movie Night? 100% sourced from mattGPT ( that’s me ). The biggest difference? instead of swinging in on a rope, I had Josh Gad teleporting through a hole in the floor for a sci-fi feel. Supposedly, Josh (who we picked and pitched) was not super down with the whole rope thing. but hey, the guy’s a pro. just wanted to clear that up.
Seriously though, this program was a blockbuster.
in fact, WE WON A GOLD REGGIE.
what did Matt do?
I came up with Master Your Movie Night
I wrote the concept. Picked Josh Gad.
Then I sold it in to the client.
I did a lot of the nitty gritty, too.
I storyboarded multiple OLVs
Wrote the promo website copy
Identified and wrote all the snack hacks and “snacktivities”