“We need to sell more tubs.”

And parfaits are the way to do that… at least that’s what the client said.

Okay, cool. Challenge accepted. For whatever reason, I wanted to make this fun. What if we gave yogurt its own version of, “You scream, I scream, we all scream for ice cream!” Something sticky that was fun to say, fun to make, and made tubs of yogurt a no-brainer for the most fun yum ever.

So I pitched a jingle with a little help from this cute kid I know.

And there you have it! I told our yogurt client, “love it or hate it, you’ll be singing Pop It, Scoop It, Drop It, Top It all weekend long.”
Well I wasn’t wrong. The idea moved on, got made and has come to life across multiple retailers, including Walmart and Target.