LET THE CHEESE DROP

So here’s the deal. The original plan was to launch Takis Intense Nacho during our Super Bowl Livestream… but as we approached that milestone, the client had to slam on the brakes because, well, the product wasn’t going to be ready in time. It’s all good. Those things happened. Anyways, we knew music was always going to be part of our brand story, so we partnered with DJ Steve Aoki to bring us a new track, and to be featured in the new flavor’s premiere spot, “Let The Cheese Drop.” We created two different spots, one with Steve and another with a swirling tornado of nacho lava. We also produced a couple Spotify spots, both screaming the fact that these Takis weren’t spicy.