REESE’S X SHOE SURGEON @7ELEVEn

Look, 7ELEVEn ain’t Walmart. It ain’t Wawa. And it sure as hell ain’t Erewhon ( google it ).
It’s got its own vibe, its own style. 7E is a one-of-one. So if Reese’s had any chance of turning heads at the C-Store of all C-Stores, we had to show we knew how to speak 7E’s language. And that’s what we did.

With help from Dominic @ the Shoe Surgeon in LA, we created a custom, limited edition collectible sneaker that 7E Rewards users could win when they bought Reese’s with the 7E App. 7Eleven LOVED it. Like, REALLY loved it. So much, in fact, they turned our promotion into a storewide summer event: The Summer of Drops - where brands in other categories were invited to take part and contribute other custom street gear that would be unlocked weekly through the second half of summer. HypeBeast picked up the story. Sneakerheads did, too… Oh, and if you want a pair, you can scoop ‘em up on eBay for a cool $1500.