it's a Bird! It's a Plane! It's Hershey's!
it's a Bird! It's a Plane! It's Hershey's!
Did you know?
That little block of Hershey’s Chocolate is called a “PIP.”
It’s true.
And it was our job to put something on the PIPS that would arm mom with a way to help her kids make new friends when they went back to school. So we came up with a super way to do that… with DC Superheroes!
Unbeknownst to us, these bars weren’t just for kids.
Turns out, COVID Hit. Which led us to say, “Hey, Hershey’s, those Superhero bars, anyway we could get those to Frontline workers?”
And what do you know, we were able to get our superhero bars in the hands of the real super heroes.
And that was just year one.
Following the campaigns success, Hershey signed on for a 5-Year deal with the DC superhero bars.
It’s been a banger of a program, and at the end of the day, the idea just flat out worked.
